Some backstory…

I'm a strategic storyteller who helps brands own their narrative. 

I spent years inside one of the most high-stakes brands in web3,  where I helped define a category no one fully understood. 

I’ve worked with a wide variety of companies in the tech, business, and finance industries, but my sweet spot is working for brands navigating category creation, trust deficits, and high-stakes moments.  

I specialize in helping companies distill their most complex technology into something digestible for their target audience. I turn abstract ideas into strategic messaging that resonates, builds trust, and inspires loyalty. I help leaders turn their best and brightest ideas into platforms that inform and inspire.

As a consultant, I bring more than 15+ years of media relations, communications, and marketing experience to my clients. I work across various industries including crypto, finance, entertainment, gaming, marketplaces, metaverse platforms, and more.